For anyone passionate about home brewing, there’s now even more reason to get the kettle on. Brew It Yourself has introduced a new customer loyalty scheme, rewarding brewers for doing what they already love, making great beer.
Whether you’re just starting out or refining your latest recipe, this scheme adds a welcome incentive. And who knows, your next batch might just be an award winner.
How the Loyalty Scheme Works
The idea is simple, the more you brew, the more you save.
- You’re automatically enrolled, no registration required
- Points are added to your account every time you place an order
- You can check your balance anytime by logging into your account
Each loyalty point is worth 1p, and once you reach 500 points (£5) or more, you can convert them into a discount code to use on future purchases.
At checkout, you’ll see a 'Customer Loyalty Points' section where you can generate your code. You don’t have to spend them straight away either, points can be saved up for a larger discount later on.
Key Rules to Know
To keep things fair and straightforward, a few conditions apply:
- Points are calculated on the order value only (excluding delivery costs)
- Points cannot be exchanged for cash
- Discount codes are valid for the day they are generated only
- Codes must be redeemed online (not via telephone orders)
- Cannot be used in conjunction with other promotions or offers
- Points must be converted into a discount code before use
- The discount value must be less than the order total (excluding shipping)
- If a generated code exceeds your order value, the difference is lost
- Cancelled or returned orders will result in points being deducted
- Points do not expire, though the scheme may be withdrawn at any time
Why It Matters
Loyalty schemes are nothing new, but in the world of home brewing, they feel particularly well-suited.
Brewing is a hobby built on iteration and experimentation. You tweak recipes, try new hops, and refine your process. Over time, those small purchases, ingredients, equipment, upgrades, add up.
This scheme recognises that journey, offering a small reward each time you invest in your craft.
Final Thoughts
Brew It Yourself has created a scheme that is both simple and genuinely useful. There’s no complicated sign-up, no expiry pressure, and the flexibility to build rewards over time.
For home brewers, it’s an easy win.
So whether you’re brewing your first pale ale or perfecting a house recipe, you might as well earn something back along the way.
Because the next great beer you make?
It could start with your next order.
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- St Austell